The rise in environmental consciousness has been exponential, certainly helped by the Coronavirus pandemic. In the UK, spending over half of the year locked away in our homes has meant that as a population, we’ve generally had more time to digest our consumer habits and the affect these are having on the environment.
The generational divide when discussing consumerism is apparent. Recycling wasn’t really introduced in the UK until as late as the 1960’s.
Shopping habits in 2021
-Using the environment for sales
what are brands doing to try and help themselves & the planet
The generational divide is certainly more visible on the topic of climate change
Each year Fashion Revolution, a brand committed to the analysis of brand marketing strategies, publish something called the Fashion Transparency index, a report reviewing up to 250 of the largest fashion brands
H&M
