Across Gloucestershire, stores such as New Look, Prezzo, Toys R Us and more will be closing.
New Look alone will be making over 900 people redundant as they will close over 500 stores in total.
Other major retailers are at risk of closing resulting in many people across the country to lose their jobs, which could cause brands to go into liquidation.
You could question that there is the possibility of stores moving online completely, a popular preference instead of going into town especially to shop.
H&M in Cheltenham found that 50% of their sales were online last Christmas.
Many people like to make a day of shopping – they will travel to their nearest city to get the best experience. If stores don’t move completely online there is a high chance that brands will rely on cities as the only location for their branches.
Neil Towers, a professor in retail marketing at the University of Gloucestershire, thinks that brands could stay alive by connecting more with their audience, and should introduce more technology.
He explained that grocery stores like Tesco, Waitrose and Sainsburys are doing well, and clothing stores which have the option of click and collect are more likely to be successful.
The coffee shops across the UK have been warned to be careful as being found in the same area as other competitors that offer similar options makes it more difficult for their businesses.
Stores who are more conscious of the environment are also more likely to be successful, as customers are demanding an environmentally friendly experience because of our climate changing and today’s environment issues.
